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The 2 Most Important Elements Of Each Product Of Your E-Commerce

What influences the sales of a virtual shop? So many aspects that wouldn't fit into a 2000 word article! On our blog we have already talked about how to improve the results of your e-commerce but today we want to examine more closely the real protagonists of your business: the products. Are there more important things than others to consider while uploading your catalog? Here are the 2 main items for sale!

The Power Of Images

Having quality images on your e-commerce is obvious, right? But no, it often isn't. In our experience we have noticed 2 typical problems when it comes to graphics in the product pages:

The first case often arises from technical problems in uploading content, perhaps a wrong link or a photo in a different file path; if the product has not been photographed, the problem is more serious because it is necessary to intervene quickly even at the cost of obscuring it momentarily . If the images are too few or of poor quality, there is little to be done: new ones must be created.
Put yourself in your potential customer's shoes. Would you buy something without seeing what it is? Or having a few images available that cannot describe the article sufficiently and take away any doubts? Investing in still life and quality set photos is one of the main ways to improve your e-commerce sales !
TAILOR-MADE DESCRIPTIONS
Have you noticed that every online store has its own approach to product sheets? Let's move from the store with only the technical data sheet to e-commerce that offer a long emotional description of the items on sale. What is the right choice? It depends on your customers and what you offer: typically, the most valuable products are treated with more "care" than the cheaper ones, but in reality this approach is not necessarily the best.

A good compromise is to make an accurate technical sheet, which contains all the useful information, and associate a description around 50 words. The style of this description must be in line with the company's tone of voice and help users imagine the product during use! By giving customers all the information about the item that interests them, you will help them make the best choice and complete the purchase!

Even if we have already entered the Christmas sales period , there is time to improve your e-commerce and increase its results! How can you do that? Contacting us for advice! We are waiting for you!

Related Services: e-commerce website design services

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