The internet has brought companies closer to their target audience. The connection also increased the reach of differentiation marketing strategies . With this, a series of possibilities was opened up so that small, medium or large brands could compete for the same audience. However, with more options on the market, competition has also increased. This made differentiation marketing a great power. The differentiation marketing strategy to make your brand a reference in the market is something that is sought by entrepreneurs or those responsible for the organization. The intention is really to get out of the pattern, showing your values and the reasons why people have to choose your company, not the competitors. Therefore, we created this content about differentiation marketing strategy. It is a guide to get out of sameness that details the actions that you can apply in your company so you don't fall behind the competition. In this guide, you will discover: