One of the trends of 2020 ? Surely E-commerce driven by USA and
China, but also Europe and Italy. The close correlation with the integration
between digital and physical reality and the latest technological innovations
have contributed to changing the degree of involvement and the relationship
with the customer, thus carrying on electronic commerce.
All commercial activities that arise or land on the web must be
organized and managed through the definition of sales strategies that start
from a careful analysis of the (potential) reference market: the network.
For this reason the E-commerce Manager, also defined as E-commerce
Specialist, represents a professional profile now indispensable for companies
in the sector.
What
are the tasks of an e-commerce manager
·
Going into the detail of the
profession, the E-commerce Manager deals with:
·
Define the sales strategies of the portal on the web
·
Manage online sales
·
To take care of product / service catalogs
·
Monitor the progress of sales and
access to touch points by the customer
·
Analyze information relating to its
customers
·
In some cases, the management of
contacts with the delivery carriers of the goods is also delegated to the
E-commerce manager
·
The skills that characterize and
define this profile emerge from this first list of activities.
·
In his work, the E-commerce Manager:
·
Has
digital skills for managing sales
channels ,
·
Is able to define the
company 's marketing strategies in relation to commercial objectives
·
Knows how to analyze the competition so as to position the company on the market
so that it is competitive and has adequate visibility on the web.
Q WHAT
ARE THE SKILL OF AN E-COMMERCE MANAGER
The E-commerce Manager has knowledge of marketing & sales
strategies, has a data-driven approach, is able to analyze the results of his
activities, knows how to manage social media and content marketing activities.
HOW YOU
BECOME E-COMMERCE MANAGER
If you want to become an E-commerce Manager, you must first think
about your attitudes : do you believe you can manage complex projects without
ever losing sight of specific economic objectives?
After considering your personal aptitudes and characteristics, you
need to focus on the technical side. You should have a good smattering of economics or even better of marketing , as
well as superficially know more technical aspects of the matter, such as SEO and social strategies . Some may also
have a background or knowledge of web
design, content marketing and programming . All subjects that will help the
E-commerce Manager in his team coordination process in order to have complete
supervision.
What can really help those who want to become E-commerce Manager
is certainly the network itself: online courses, (like our e-commerce and
marketplace course ) ebooks, blog articles and market studies can be of great
help to those wants to start and to those who want to stay updated over time.
Sometimes, however, the theory may not be enough, and that is why for a
complete training and professionalization, it is advisable to try to open small
E-commerce channels also on the free platforms that the web offers.
Related Post- E-commerce
Website Development
Only by touching your business , the target and the target market
will you be able to truly understand what it is. Once you have learned the
basics, it is essential for a successful
E-commerce Manager to keep constantly updated .
HOW
MUCH EARN AN E-COMMERCE MANAGER
Obviously, there is no single answer to this question. First of
all, experience must be evaluated: as in all professions, having career years behind us allows us to
reach interesting wages. Furthermore,
another very interesting fact is that it is one of the professions of the web
that is growing the most, also in economic terms.
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