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E-Commerce Manager: Who It Is, What It Does And How Much Earnings



One of the trends of 2020 ? Surely E-commerce driven by USA and China, but also Europe and Italy. The close correlation with the integration between digital and physical reality and the latest technological innovations have contributed to changing the degree of involvement and the relationship with the customer, thus carrying on electronic commerce.

All commercial activities that arise or land on the web must be organized and managed through the definition of sales strategies that start from a careful analysis of the (potential) reference market: the network.

For this reason the E-commerce Manager, also defined as E-commerce Specialist, represents a professional profile now indispensable for companies in the sector.

What are the tasks of an e-commerce manager

·         Going into the detail of the profession, the E-commerce Manager deals with:

·         Define the  sales strategies of the portal on the web

·         Manage online sales

·         To take care  of product / service catalogs

·         Monitor the progress of sales and access to  touch points  by the customer

·         Analyze information relating to its customers

·         In some cases, the management of contacts with the delivery carriers of the goods is also delegated to the E-commerce manager

·         The skills that characterize and define this profile emerge from this first list of activities.

·         In his work, the E-commerce Manager:

·         Has   digital skills for  managing sales channels ,

·         Is able to  define the  company 's marketing strategies in relation to commercial objectives

·         Knows how to  analyze the competition  so as to position the company on the market so that it is competitive and has adequate visibility on the web.



Q WHAT ARE THE SKILL OF AN E-COMMERCE MANAGER

The E-commerce Manager has knowledge of marketing & sales strategies, has a data-driven approach, is able to analyze the results of his activities, knows how to manage social media and content marketing activities.

HOW YOU BECOME E-COMMERCE MANAGER

If you want to become an E-commerce Manager, you must first think about your attitudes : do you believe you can manage complex projects without ever losing sight of specific economic objectives?

After considering your personal aptitudes and characteristics, you need to focus on the technical side. You should have a good smattering of  economics or even better of marketing , as well as superficially know more technical aspects of the matter, such as  SEO and social strategies . Some may also have a background or knowledge of  web design, content marketing and programming . All subjects that will help the E-commerce Manager in his team coordination process in order to have complete supervision.

What can really help those who want to become E-commerce Manager is certainly the network itself: online courses, (like our e-commerce and marketplace course ) ebooks, blog articles and market studies can be of great help to those wants to start and to those who want to stay updated over time. Sometimes, however, the theory may not be enough, and that is why for a complete training and professionalization, it is advisable to try to open small E-commerce channels also on the free platforms that the web offers.

Related Post- E-commerce Website Development

Only by touching your business , the target and the target market will you be able to truly understand what it is. Once you have learned the basics, it  is essential for a successful E-commerce Manager to keep constantly updated .

HOW MUCH EARN AN E-COMMERCE MANAGER

Obviously, there is no single answer to this question. First of all, experience must be evaluated: as in all professions,  having career years behind us allows us to reach interesting wages.  Furthermore, another very interesting fact is that it is one of the professions of the web that is growing the most, also in economic terms.
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