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6 Basic Questions Before Creating A Mobile App


Mobile web traffic increased by 222% between 2013 and 2018. The introduction of 5G will offer consumers high-speed access to a range of content via their mobile devices. Data and developments like these can lead companies to decide that it's time to invest in creating a mobile app, but does every company really need it? Before activating, six basic questions must be considered
Do customers ask for an app?

If customers request it, don't hesitate even a minute. Rely on expert technicians to build your app and offer an important service. If they are not asking for it, but you want to create an app, you need to find the right space for growth. There may be a part of the customers interested or simply who might be attracted by a mobile app. Test the market to see if it's a profitable idea and how to take advantage of it.

Does The App Extend Its Reach?

A well-designed mobile app effectively engages users and allows access to native device features such as camera, location and notifications. A mobile app also opens the door to multiple connected device ecosystems, including watches and voice assistants. Mobile is a minimum bar for customer adoption and loyalty and, if done well, multiplies its reach.

Does it fit the nature of your product?

Not all companies need a mobile app. Creation depends mainly on the people who use the product and the nature of the product. If an activity rarely requires people to interact with the company or team, there is certainly no need for an app. But if customers communicate on a daily basis, then it's a good idea to develop an app and simplify this process.

What should its scope be?

Every business needs a mobile app, but what they should really focus on is the scope of that app. Many companies try to create a mobile application with the same functionality as their desktop app and this is not necessary. You have to think about which of the services can be useful while you are not in front of the pc. Building these features as a minimum sustainable product (MVP), soliciting feedback to add more features is the way to go.

Can it become part of the consumer's daily process?

A mobile app is essential: it creates easy access for the consumer! It doesn't necessarily have to be a complete replica of the desktop experience, but at the very least it needs to be customized to provide accurate information whenever the consumer needs it. Plus, it's a great way to become an integral part of any part of the consumer's daily process.

What are the users' needs?

A solution must be built that meets user needs. If they interact only occasionally, mobile-first web design is sufficient. If instead the contact is direct, the mobileapp development is the desired approach. We must focus on solving user needs rather than building interesting technologies that do not bring benefits.

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