Skip to main content

4 Tips To Improve The Performance Of Your E-Commerce

Opening an e-commerce has been an important step for your business. Shop open 24/7, unlimited customer base: all exciting advantages ... if you continue to work to sell! An online store does not give you the guarantee of increasing turnover because, like all tools, it must be used in the best way to bring the desired results.

The lack of orders is frustrating and often prompts virtual store owners to think that their investment has been in vain. It is not so! Here are 4 tips to help you improve your e-commerce performance .

1. Take advantage of up-selling and cross-selling techniques

These two techniques have long been used in traditional sales and are successfully applied in the digital world. Up-selling means bringing the customer to buy a product of higher quality than the one initially chosen or a quantity higher than the starting quantity. The term Cross-selling refers to proposing complementary articles, usually of different categories, which match the one chosen by the customer.
You can improve the performance of your e-commerce by using these techniques at different times of the sale. For example, you can insert a section with related products on the product page; or you can send suggestions together with the purchase confirmation email to add further items to the order!

2. Use A Remarketing System

Have you ever visited a website and then continued browsing, perhaps on one of your social networks? You have probably noticed the persistent advertisements of the product you are interested in! Remarketing is a very effective strategy to improve the performance of your e-commerce because it is aimed at a warm audience , already interested in your offer.

In the case of a virtual store, a well-developed remarketing strategy includes dynamic ads. This type of advertising offers users exactly the products they have seen! It also allows you to use the cross-selling and up-selling techniques that we talked about. Social networks are a great place to use remarketing because they allow you to reach people during moments of leisure and relaxation !

3. Try Facebook Video Ads

It seems useless to repeat it now: videos are the most popular content on social networks. As a result, they also bring excellent results when used as advertisements! Usually videos in advertising are very effective for conveying emotions or showing how a product works . They can be applied to any type of lens and are excellent for branding !

You can improve the results of your e-commerce website by using Facebook video ads to offer customers specific products on your site. Or you can show an advantageous promotion linked to a particular period! In this case the password is: creativity .

Related Services: e-commerce website design services

4. Open a blog section

A blog should never be missing on a website. Improve indexing , transmit authority, inform, convert and much more! Can it also be used for an online store? Imagine selling clothing: you can make well-kept items on seasonal trends, on must-have garments or on the perfect combinations for certain occasions. This useful material is highly appreciated by customers and represents a real buying guide! It is also a set of content that you can easily reproduce on social media .

Here we are at the end of the article. Put these 4 tips into practice and you will see your e-commerce performance improve quickly! Good sales!

Comments

Post a Comment

Popular posts from this blog

Differentiation marketing strategy: guide to getting out of sameness

The internet has brought companies closer to their target audience. The connection also increased the reach of differentiation marketing strategies . With this, a series of possibilities was opened up so that small, medium or large brands could compete for the same audience.   However, with more options on the market, competition has also increased. This made differentiation marketing a great power.   The differentiation marketing strategy to make your brand a reference in the market is something that is sought by entrepreneurs or those responsible for the organization. The intention is really to get out of the pattern, showing your values ​​and the reasons why people have to choose your company, not the competitors.   Therefore, we created this content about differentiation marketing strategy. It is a guide to get out of sameness that details the actions that you can apply in your company so you don't fall behind the competition.   In this guide, you will discover:
Post a Comment
Read more

SEO for Instagram: tips to increase followers

For those who own a business it is essential to take care of its SEO also through social networks such as Instagram. Here are some tips to increase followers on the famous platform When the acronym SEO is mentioned, it usually refers to the Search Engine Optimization strategies used to help a website climb to the top of the SERP and guarantee it excellent visibility on the web. In reality, there is another interesting type of SEO optimization, namely that applied to social media . Yes, even the management of social profiles requires the knowledge of some important optimization tricks that can contribute to the success of an account and its positioning on the platform. Social networks actually work like micro search engines and make some of the basic SEO concepts also implementable for social media management. Instagram in particular is the ideal example to talk about optimization for social media : its algorithms in fact tend to favor those profiles that are highly performing in
Post a Comment
Read more

How to use Google Ads: strategies and tips for professionals

  How to use Google Ads when not selling products, but skills and services? Let's see what are the features of this platform that can help freelancers to intercept customers and be found. Leveraging the Google search engine and its networks is a crucial step in any digital marketing strategy. But what if your business isn't based on e-commerce or product sales? Find out how to use Google Ads if you are a professional and want to enhance the professionalism of your services. ·          Google Ads: what is it and how does it work? ·          Google Ads structure: what is there to know? ·          Google Ads for professionals: focus on keywords and locations ·          How to use Google Ads for professionals: take advantage of 'extensions' ·          Google Ads costs: what are they based on? Google Ads: what is it and how does it work? Google Ads, called Google Adwords until 2018, is the leading online advertising platform. The numbers show that the search
Post a Comment
Read more