The average life of a website is three years. And design
elements, such as color and typography, are often updated more frequently than
that. That's why it's so important to keep up with web design trends .
This way you can make small changes to your design today so
that it is not obsolete tomorrow. So what are the web design trends
you need to know this year?
1. Overlapping design
elements
Each design element does not have to have its own container.
They can actually overlap.
The overlap of design elements creates depth and dimension,
as well as providing visual tracing from one element to another in design
projects.
Here is the problem with this design trend: you have to
create and superimpose elements in such a way that everything remains legible
and "collapses" in order to maintain this readability on mobile
devices. Otherwise, this trend can drop rapidly.
2. Super minimal
aesthetics
A clean homepage can help users explore the rest of the
design. Super minimal aesthetics, especially for homepages, is a trendy style.
The options range from flat backgrounds with text, as in the
example, to home pages of photos or videos with almost no navigation and just a
title.
These super minimal aesthetics eliminate almost all the
design. The trendy look is streamlined and clean but you're taking a risk with
so few interactive options.
3. 3D interaction
You may think of this website design trend as interactive
Lego.
These designs feature interactive elements that use
three-dimensional shapes or gamification to allow you to interact more deeply
with the content.
It's a good way to get users to stay with the design for a
longer period of time and provides a lasting impression. Make the most of the
trend with personalized 3D illustrations or mix and match the pieces of the
"kit" to create the right feeling for your project.
4. Typography with
fills and outlines
The combinations of filled typography and outline (often in
the same typeface) are in full effect.
The trend features typographic duets with and without
interactive features. For example, the website above uses full text as a hover
state to indicate to users that the item is selectable. Boundary states are for
non-hover elements.
The results are super interesting and create a fun
typographic effect that you can use in many different ways. It also makes font
binding a breeze because you use a font in two different ways.
5. Interesting scroll
patterns
The more interesting the scrolling model, the more likely it
is that users will continue to move around in design and content.
The trend is less about the effects and more about the use
of grids and general design to push users through content. The example above
shows this perfectly with an image grid that moves horizontally and vertically
on the screen. You can really only see one image at a time, with an emphasis on
each piece in the portfolio.
6. So many Serifs
The serif typography, which was once considered
"illegible" on the web, is popping up everywhere. From simple, simple
serifs to elaborate characters with longer strokes and tails, this type is
designed to be read.
The main contribution to this trend could be represented by
high resolution screens (and by their dominance on the market). There is no
blurring or distortion with these typefaces.
Serifs of almost any style can work beautifully, including
modern and transitional styles to slabs. Serbs are appropriate for viewing the
text and body copy.
7. Exaggerated white
space
Minimal styles are becoming even more minimal with an
exaggerated white space in the designs.
One of the reasons why white space is so popular is that it
can help focus attention on a certain part of design: the space occupied by
something rather than nothing.
The white space also has a beautiful classic feel that is
easy to adjust for any number of projects.
8. Micro-animations
Thanks to all those interesting little gifs on Instagram
stories, websites present multiple micro-animations in the form of
adhesive-style gifs.
Websites that you wouldn't expect, like the ecommerce design
above, are also using this style to attract user attention. It can be anything
from small images that appear on the screen to moving text elements.
9. All Video
If you're not already using videos in website design
projects, this is probably the year that will happen. The content of the video
is enormous. And it is becoming increasingly accessible.
From the moving backgrounds, above, to the video stories
that are the content behind the design, this type of narration is the wave of
the future. Users like it. There is no denying it. And for this reason, it will
continue to grow in popularity.
10. Forms of bubbles
and blobs
Bubbles, spots and other "organic" shapes take the
place of more geometric styles that have dominated design in recent years. This
change of shape is partly a beautiful animation and partly a sensation.
(Projects have a little freer element for them.)
These shapes work equally well with or without animation and
in a variety of sizes, configurations and with almost any possible color
scheme.
Mawla, above, could exemplify the use of this trend in early
2019 as the blob shapes all have a nuanced coloring with layers of elements of
different sizes.
11. Three-dimensional
illustrations
All that flat design is starting to disappear. Depth and
realism are part of the illustrated graphics (some of which are even animated).
This style is more common with websites that are trying to
represent a connection between the digital world and the real world, but the
style is so captivating and light that more companies are commissioning this
style of graphics.
The other contributing factor to this trendy design element
is virtual reality. With many of these interfaces using 3D illustrations,
deploying them in other projects is a small step forward in developing these
projects.
12. Less symmetry
Website designs don't have to be on a perfect grid or use
perfect symmetry. And many of them are breaking this mirror design scheme.
Asymmetry can actually guide users through design to look at
and interact with different elements. Use this directional flow to add
attention to certain content.
13. AI tips
AI assistance and chatbots are becoming so common that you
may ignore them. But they're getting smarter and more popular this year than
ever.
Some of these robots are obvious, like the one above. Others
are images of "real people" and others are more cartoon-like. The
common theme is that there is someone (or something) there to help users at all
times.
The more websites that use this artificial intelligence
technology, the more users will expect immediate answers to questions while
browsing.
14. Optimized logos
The simple and simplified logo design is replacing some of
the more complex options that in the past served as full-screen brand elements.
Maybe it's because other screen elements are getting more complicated or maybe
it's just a passing fad.
Either way, simple logos are everywhere.
The nice thing about these logos is that simple type and
icon elements are easy to read at a glance. The only caveat is that they all
seem to look similar.
15. Large buttons
To simplify mobile users, the large buttons in intuitive
styles are also the default values for all versions of the websites. This
includes everything from calls to action to browsing.
Everything must be easy to touch with a thumb or finger
without interacting with the wrong element.
These buttons are often available in different colors or
card styles to make it easier to see what action should happen and what
elements will do something with a tap.
Note in the example above that each box or card is a giant
button. And in the mobile version, each card falls into a vertical pile.
Conclusion
How often are you making small changes to your website
design to stay updated? While it can be an intimidating idea, making small
changes at all times actually becomes part of your routine and can help keep
the design fresh. (It can also stop you from getting bored so quickly.)
Speed up the process with design tools, like the ones
described in this article, so you can stay on trend without worries!
Comments
Post a Comment