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How to use Google Ads: strategies and tips for professionals

  How to use Google Ads when not selling products, but skills and services? Let's see what are the features of this platform that can help freelancers to intercept customers and be found. Leveraging the Google search engine and its networks is a crucial step in any digital marketing strategy. But what if your business isn't based on e-commerce or product sales? Find out how to use Google Ads if you are a professional and want to enhance the professionalism of your services. ·          Google Ads: what is it and how does it work? ·          Google Ads structure: what is there to know? ·          Google Ads for professionals: focus on keywords and locations ·          How to use Google Ads for professionals: take advantage of 'extensions' ·          Google Ads costs: what ar...
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SEO for Instagram: tips to increase followers

For those who own a business it is essential to take care of its SEO also through social networks such as Instagram. Here are some tips to increase followers on the famous platform When the acronym SEO is mentioned, it usually refers to the Search Engine Optimization strategies used to help a website climb to the top of the SERP and guarantee it excellent visibility on the web. In reality, there is another interesting type of SEO optimization, namely that applied to social media . Yes, even the management of social profiles requires the knowledge of some important optimization tricks that can contribute to the success of an account and its positioning on the platform. Social networks actually work like micro search engines and make some of the basic SEO concepts also implementable for social media management. Instagram in particular is the ideal example to talk about optimization for social media : its algorithms in fact tend to favor those profiles that are highly performing in...

Differentiation marketing strategy: guide to getting out of sameness

The internet has brought companies closer to their target audience. The connection also increased the reach of differentiation marketing strategies . With this, a series of possibilities was opened up so that small, medium or large brands could compete for the same audience.   However, with more options on the market, competition has also increased. This made differentiation marketing a great power.   The differentiation marketing strategy to make your brand a reference in the market is something that is sought by entrepreneurs or those responsible for the organization. The intention is really to get out of the pattern, showing your values ​​and the reasons why people have to choose your company, not the competitors.   Therefore, we created this content about differentiation marketing strategy. It is a guide to get out of sameness that details the actions that you can apply in your company so you don't fall behind the competition.   In this guide, you...

What is Native Advertising and how to do it right

What is Native Advertising? What are native contents? Find out how to structure a native campaign to get results. The Native Advertising is a form of advertising that toppled the concept of traditional advertising. Unlike the latter, which aims to distract the reader from the content in order to better communicate the advertising message, Native Advertising has the purpose of not diverting the attention of the reader by immersing the advertising within the context. Let's find out together more in detail what Native Advertising is and how it is done . What is Native Advertising Native Advertising, or native advertising , is a form of contextual online advertising that hybridizes and camouflages the content and advertising messages within the editorial context in which they are placed, presenting advertising as a natural continuation of the editorial content that hosts it. . The ads or, more generally, the native advertising contents are fully consistent with the...

Graphic Design Trends 2020

The graphic trends between confirmations and surprises 2020 is now approaching and it is time to look at the trends in the field of graphic design that will become more established next year, between confirmations and surprises. We have identified five, which we list in absolutely random order. Trends for 2020 2020 is now approaching and it is time to look at the trends in the field of graphic design that will become more established next year, between confirmations and surprises. We have identified five, which we list in absolutely random order. They are the most important in our opinion, even if in reality the discussion could easily be expanded to include at least double those mentioned. In fact, graphics are a world to which many sectors look with interest, from fashion to home design & interior just to name a couple and, undoubtedly, this is where the trends that will emerge in the months and also in the following years are born. Maxi typography 2019 has o...

The 2 Most Important Elements Of Each Product Of Your E-Commerce

What influences the sales of a virtual shop? So many aspects that wouldn't fit into a 2000 word article! On our blog we have already talked about how to improve the results of your e-commerce but today we want to examine more closely the real protagonists of your business: the products. Are there more important things than others to consider while uploading your catalog? Here are the 2 main items for sale! The Power Of Images Having quality images on your e-commerce is obvious, right? But no, it often isn't. In our experience we have noticed 2 typical problems when it comes to graphics in the product pages: The first case often arises from technical problems in uploading content, perhaps a wrong link or a photo in a different file path; if the product has not been photographed, the problem is more serious because it is necessary to intervene quickly even at the cost of obscuring it momentarily . If the images are too few or of poor quality, there is little to be...