Graphic and Web Design Tips

  How to use Google Ads when not selling products, but skills and services? Let's see what are the features of this platform that can help freelancers to intercept customers and be found. Leveraging the Google search engine and its networks is a crucial step in any digital marketing strategy. But what if your business isn't based on e-commerce or product sales? Find out how to use Google Ads if you are a professional and want to enhance the professionalism of your services. ·          Google Ads: what is it and how does it work? ·          Google Ads structure: what is there to know? ·          Google Ads for professionals: focus on keywords and locations ·          How to use Google Ads for professionals: take advantage of 'extensions' ·          Google Ads costs: what ar...

For those who own a business it is essential to take care of its SEO also through social networks such as Instagram. Here are some tips to increase followers on the famous platform When the acronym SEO is mentioned, it usually refers to the Search Engine Optimization strategies used to help a website climb to the top of the SERP and guarantee it excellent visibility on the web. In reality, there is another interesting type of SEO optimization, namely that applied to social media . Yes, even the management of social profiles requires the knowledge of some important optimization tricks that can contribute to the success of an account and its positioning on the platform. Social networks actually work like micro search engines and make some of the basic SEO concepts also implementable for social media management. Instagram in particular is the ideal example to talk about optimization for social media : its algorithms in fact tend to favor those profiles that are highly performing in...